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DUBAI: The United Nations Environment Program (UNEP) appointed renowned Lebanese designer Rami Kadi as their Regional Goodwill Ambassador for sustainable fashion in West Asia on Wednesday. 

The celebrity-loved couturier is expected to shed light on the harmful impacts of the fashion industry on the environment, and to promote sustainable practices that can be adopted after the coronavirus pandemic.

The designer, who was born in the US and raised in Lebanon, said in a released statement: “I am excited to be a part of such a change and I am looking forward to working with the UN Environment Program in the region.” 

“Sustainability has been something that I have been trying to incorporate into my collections and has become a topic that is very dear to me,” he added. “Responsible production will become a reoccurring theme throughout my collections, and I cannot wait to join forces with the UN Environment Program to achieve our goal. I truly believe that together, we can help shape the future of the industry and promote better and more responsible behavior.”

UNEP’s program was launched earlier this year to push the industry toward more sustainable practices. 

Kadi has dressed some of the entertainment industry’s biggest names, including Rita Ora, Jennifer Lopez, Jameela Jamil and many more. 

Lohit Soundarajan

Founder , Editor Tech Guy #Voxguy

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